The ODM Wire is an internal publication for Ohio Medicaid staff. This communication tool allows us to share current events with staff and highlight employee accomplishments. Its uplifting tone adds to the positive culture of Ohio Medicaid. Since I've taken over managing the ODM Wire, the project has grown significantly in scale with some issues spanning 20+ pages of informational content. Reader engagement has improved and staff now actively reach out to share stories with the newsletter. This publication is distributed digitally.
The ODM Wire is assembled primarily in Adobe InDesign, though I rely heavily on other programs like Illustrator to create supplementary graphics.
MyCare Ohio Progress Report
Ohio Department of Medicaid
As the first public facing document I ever formatted, the 2017 MyCare Ohio report has a special place in my heart. When designing this report, my goal was to create a document that was engaging and easy to follow.
MyCare Ohio is a managed care program for Ohioans who receive both Medicaid and Medicare benefits. In an effort to demonstrate how MyCare has improved health outcomes since its launch in 2014, the 2017 report was especially comprehensive. In addition to providing an overview of MyCare's progress, the report also discusses challenges that the program has faced and potential solutions to consider moving forward. Also scattered throughout the report are MyCare success stories from real Ohioans.
My job places a strong emphasis on internal communications, but I still participate in external marketing efforts when given the opportunity. These projects are often for print purposes or in collaboration with a separate agency.
This collection contains a few of the more interesting external projects I've worked on.
Educational brochure for the Veterans on Medicaid program. Photography was done in-house using Ohio Medicaid employees as models. This piece is currently being distributed statewide.
A handout designed for Ohio Medicaid's 2016 State Fair presence. Contains general high-level information about the department.
A newsletter for County Departments of Job and Family Services staff across the state of Ohio. I format this newsletter monthly.
A publication for news involving the HOME Choice program. The biannual newsletter often contains success stories from individuals who have transitioned to independent living. View the most recent issue here.
A benefits flyer requested by our recruitment team. This flyer specifically is aimed at college students and/or recent graduates.
Web banner promoting the Bold Beginnings initiative.
IN PROGRESS - Interior pages, maps, and signs coming soon.
I have been charged with designing the program booklet, signage, and general branding for the upcoming HOME Choice conference. The HOME Choice team expressed a desire to step outside of their traditional blue/green branding for this event, so our concept centers around sunrises which are representative of a new future for the program.
Best of MediVision
MediVision is what we call our digital lobby signage. Currently, we have two screens in our lobby with a plan for more in the future. While many of our announcements fit within predetermined templates, certain events get special treatment to ensure they are noticed.
Our digital signage content is typically built in Photoshop or Illustrator and then moved to Omnivex Moxie Studio to be programmed into the schedule.
Our standard meeting schedule slide. The list of external visitors and our most recent Twitter posts automatically feed into our digital signage application.
A countdown to the annual All-Staff Meeting. We used this both as a way to remind people of the event and a way to usher staff to the event venue in a timely manner.
Leading up to the State of the State address, it is customary for State agency directors to tour a few local organizations that support their work. As my supervisor took photos throughout the day and sent them back to the office, I was able to immediately share them with our staff through our digital signage.
Columbus College of Art & Design
In a vastly oversaturated market with various strong competitors, Quiznos has had a difficult time standing out among the crowds. In the past, they have attempted some very strange marketing tactics including the use of over-the-top, 'quirky' humor that hasn't been well received.
In my rebrand of Quiznos, my goal was to update both the look and the positioning of the sub franchise. The energetic combination of orange and charcoal bring the brand up-to-date with modern times. The new messaging tactics rely on the use of very casual, somewhat sassy language in order to give the brand more personality.
Quiznos new logo emulates the sun; a symbol of warmth. Since Quiznos is constantly talking about how "toasty" their subs are, I felt it was important to incorporate that idea into the logo. Overall, I feel the update would be a positive change in Quiznos' identity, and could possibly help them regain footing in the food industry.
When people think about adopting pets, they usually consider common pets such as cats and dogs. The Ohio House Rabbit Society is a shelter dedicated to rescuing rabbits and educating the public on rabbit care. My goal for this project was to increase awareness about this small shelter, and generate interest in rabbit adoption.
One of the events I had planned for the OHRS was to do school visits at local elementary schools, allowing the children to see and play with the available rabbits firsthand (with supervision.) I created fun elements to leave behind for the kids, such as stickers that can be colored in, refrigerator magnets, and posters to hang on the wall.